Hotel 101 opens global sales hub and corporate office in Singapore

Manila Standard

DoubleDragon Corporation’s subsidiary, Hotel101 Global Pte. Ltd., opened both its global corporate office and sales hub in Singapore on Tuesday (Oct. 10, 2023).

DoubleDragon has purchased a prime office space located at the 4th floor of PLUS Building at the heart of Raffles Place in Singapore for its global corporate office while its global sales hub is at the ground floor.

The sales hub has the latest version of Hotel101’s signature 21 square meter HappyRoom equipped with its worldwide standard features such as beds using Emma Sleep mattresses, IOT (Internet Of Things) app-operable smart lighting, and an ensuite modern pre-fabricated bathroom, among others.

“The new Hotel101 Global look has been designed for construction and operational efficiency. Hotel101 is also expected to become known as one of the most technologically advanced hotel chains across all parts of its value chain. The next version of the Hotel101 App is set to integrate the fully automated self-check-in system with IOT capability,” the company said in a statement.

For its signature look, Hotel101 chose the banig” — a traditional handwoven mat of the Philippines where Filipino families would gather, form lasting bonds and shape memories.

“The banig symbolizes home, and that’s how we want you to feel when you are staying at Hotel101. The Hotel101 banig colors were carefully chosen to radiate happiness and intended to evoke a Filipino touch in all Hotel101 projects across different countries worldwide.”

DoubleDragon Chairman Edgar Injap Sia II said Hotel101 is optimizing the use of modern technology in the global hospitality space “given its pioneering standardized signature 21sqm HappyRooms and asset-light concept globally.”

“Eventually, when you stay in any Hotel101, no matter what country you are in, for the first time you will know exactly what to expect,” Sia added.

Hotel101 Global CEO Hannah Yulo-Luccini said the hotel’s unique and pioneering hybrid condotel business model comes with having only one type of room unit type across its global ecosystem, making it extraordinarily efficient to build and operate.

The patent of Hotel101’s pioneering condotel concept has already been filed and the Hotel101 trademark and country specific domains have been secured in various countries globally.

The DoubleDragon team has currently two specific and straightforward goals: for its portfolio to fully mature and reach its optimal revenue generation level by 2025 and for DoubleDragon’s Offshore Hotel101 Global portfolio to gain significant market grip overseas by 2025.

“Given that the world economy is getting more and more fragile and volatile, we deemed it imperative, that the only way to future-proof itself is to passionately pursue the target of DoubleDragon’s revenues to be derived from geographically diversified sources, that eventually over the longterm, we aim that no single country will contribute over 10% of DD’s revenue and income,” Sia said.

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